Business Intelligence · Data Engineering
Subscription and Product Analytics for B2B SaaS
Centralised metrics for MRR, churn, activation, and customer health — plus embedded analytics for end users.
Overview
A B2B SaaS organization needed comprehensive visibility into subscription metrics but operated without a unified analytics framework across multiple disparate tools.
The challenge
- — MRR and churn metrics were inconsistent across teams
- — Difficulty segmenting customers by usage pattern, pricing tier or lifecycle phase
- — Stakeholders relied on spreadsheets and manual exports
- — No analytics accessible within the customer-facing application
The architecture
- 01
Source Systems
Billing, product events and CRM data
- 02
Subscription Layer
Normalized model combining billing, usage and CRM data
- 03
Internal Dashboards
Product, marketing and finance reporting
- 04
Embedded Analytics
Customer-facing analytics inside the SaaS UI
What we built
- — Standard subscription metrics: MRR, ARR, churn, expansion
- — Cohort and retention analysis models
- — Customer health scoring incorporating usage, support and plan data
- — In-application analytics dashboards
Outcomes
- Leadership gained a consistent view of subscription health
- Product teams enabled cohort-based feature adoption tracking
- Customers accessed clear value through in-app analytics and reports
- Improved cross-functional alignment between sales, marketing and product
Let's talk about what your data should be doing for you
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